Our Mission Statement

The Mission of Dominion Broadcasting WLMB-TV 40 is to provide Christ-centered television of high technical quality and programming excellence to uplift, unite, educate, challenge, and encourage viewers in a manner consistent with the teachings of God's Word.


Our Vision Statement

Building on the foundation of the Mission Statement, WLMB-TV 40 strives to:

  • Communicate the redemptive love of Jesus Christ through an authentic Christian witness.
  • Strengthen new Christians through programming which assists in the discipleship process.
  • Edify and educate all Christians to deepen their faith in Jesus Christ and expand their knowledge of God's Word.
  • Comfort and encourage all people in need.
  • Encourage racial and ethnic reconciliation in the community.
  • Offer corporate and individual worship opportunities.
  • Inform and educate viewers about Christian ministries and outreach efforts worldwide.
  • Produce local general-interest, public-service and public-affairs programming.
  • Unify believers in Jesus Christ while strengthening local churches.